That’s right and classy black on white is way behind according to readability study performed by Alyson L. Hill from Department of Psychology of Stephen F. Austin [State University]. You can actually get this conclusion by simply looking at paper’s webpage — it uses exactly the colors combination, which it found to be the most favorable. Nice touch indeed.
An important job of the slide designer is to gather information and ideas and arrange them so that they present a well organized message to the viewer. A second and equally important job is to make your presentation interesting or even exciting. Contrast is a wonderful tool for accomplishing this.
As new designers, we do make mistakes, here are some mistakes most made by designers.
1. Producing two or more design concepts that are very similar
This is something I remember doing in one of my first design jobs. You get asked to come up with ideas for the design of a logo (or other piece of design) and instead of designing 3 very different options you put in the same idea that you have done slightly differently – for example changed the font and colour or created the icon in a slightly different style. I soon learned that if the client didn’t like the first idea, then chances were they wouldn’t like the two similar ones either. With 3 very different options hopefully one design would be heading in the right direction.
When you’re designing for web, your images are usually 72 dpi (Dots Per Inch), which is standard for screen resolution. For most print projects, you’re going to need more than 4 times that resolution: 300 dpi. If you try and print your files at 72 dpi you will end up with blurry, fuzzy pictures, and you want the highest quality for your clients, right?
One of the common types of posts that we see on various design blogs around the internet is a discussion of popular trends – whether in web design or some other area. These are especially popular at the beginning or ending of any given year, outlining the various trends that have emerged out of the past twelve months. Sometimes these posts can be really interesting or enlightening. Other times, they can be nothing more than the much discussed “list” post.