These tips are designed to help you to prove both your ability and worth as a designer. If you already have a portfolio it’s worth going over these tips at the side of what you have, if you are yet to develop one then keep them in mind for when you plan the project.
An important job of the slide designer is to gather information and ideas and arrange them so that they present a well organized message to the viewer. A second and equally important job is to make your presentation interesting or even exciting. Contrast is a wonderful tool for accomplishing this.
When you’re designing for web, your images are usually 72 dpi (Dots Per Inch), which is standard for screen resolution. For most print projects, you’re going to need more than 4 times that resolution: 300 dpi. If you try and print your files at 72 dpi you will end up with blurry, fuzzy pictures, and you want the highest quality for your clients, right?
At one point it was thought that designers simply had creative input into the online look and feel or ‘brand’ of an online project, whilst more ‘technical’ developers, or html coders would build the actual site.
But this has certainly changed and, whilst not all graphic designers are involved in website design – many preferring to stay in the print design world – those that do venture into online design have swiftly taken on many new skills.
One of the most fascinating features about studying Photoshop is that you soon learn that it often provides a variety of different tools and techniques for achieving similar results. Indeed, experimenting with those techniques is often the best way of teaching yourself.
It is fair to say that few, if any, designers can claim to have mastered all of its techniques. Even the Adobe Photoshop help manual and the various third party teach yourself Photoshop books barely scratch the surface.