These tips are designed to help you to prove both your ability and worth as a designer. If you already have a portfolio it’s worth going over these tips at the side of what you have, if you are yet to develop one then keep them in mind for when you plan the project.
logo has about three to five seconds to communicate a business identity.
That’s right, after five seconds most customers are moving on. That does not give a logo much time to communicate. So a logo needs to be easily recognizable to be most effective.
That’s right and classy black on white is way behind according to readability study performed by Alyson L. Hill from Department of Psychology of Stephen F. Austin [State University]. You can actually get this conclusion by simply looking at paper’s webpage — it uses exactly the colors combination, which it found to be the most favorable. Nice touch indeed.
When you’re designing for web, your images are usually 72 dpi (Dots Per Inch), which is standard for screen resolution. For most print projects, you’re going to need more than 4 times that resolution: 300 dpi. If you try and print your files at 72 dpi you will end up with blurry, fuzzy pictures, and you want the highest quality for your clients, right?
One of the common types of posts that we see on various design blogs around the internet is a discussion of popular trends – whether in web design or some other area. These are especially popular at the beginning or ending of any given year, outlining the various trends that have emerged out of the past twelve months. Sometimes these posts can be really interesting or enlightening. Other times, they can be nothing more than the much discussed “list” post.