Logo Simplicity
logo has about three to five seconds to communicate a business identity.
That’s right, after five seconds most customers are moving on. That does not give a logo much time to communicate. So a logo needs to be easily recognizable to be most effective.
Keep this in mind as you, or your graphic designer, are considering different logos. Usually, the most difficult part is to create a simple logo. Designing a logo that can quickly communicate everything a business needs to say in such a short time, can take hours. I like to say,
“in the simplicity, lies the complexity”.
Keep those creative juices flowing and you will design a custom logo that is unique to your business. It should not be complex or intricate, just say it fast and professionally.